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LENKA STAWARCZYK

Words that click, voices that engage

Engaging users is key in the dynamic realms of e-commerce, mobile applications, or websites. My approach?

Craft compelling narratives that inspire action, not confusion.

 

As a seasoned marketing consultant and UX writing specialist, I empower brands to discover and articulate their unique voice.

Ensure your customers stay connected, not lost in translation.

I'm here to bridge that understanding.

Lenka Stawarczyk
Home: Welcome

WHAT TO EXPECT FROM ME?

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UX WRITING = DESIGN

You may have the most beautiful visuals, but your users will look elsewhere if they don't understand you. Rather than come to a done deal, I get involved during the design process. I'll write the copy in your tone of voice, with your clients and users in mind. 

BRANDING & TONE-OF-VOICE

Want to talk to users and clients consistently but don't know how to do it? Do you have a product but are not sure how to craft your tone of voice? I'm happy to help. I will prepare a tone of voice or a minimum viable brand workshop for you, and we will put it all together. We can do it offline or online. 

WHAT'S THE PRICE TAG?

In the case of one-off projects, we'll agree on EUR 80 per hour. We can individually decide on the project rate if the assignment is specific enough.  

We'll be the best fit if you're in technology, web3, education, or women-related topics. 

Home: Work

IT MIGHT LOOK LIKE THIS

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I WORKED WITH THESE HOTSHOTS

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Home: Zákazníci

DO YOU HAVE A MINUTE? READ AWAY

Before you brief AI

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 Remember to incorporate these 5 key additions for your tone of voice manual before you start generating with AI

CZ Interview: B2B marketing done right

Lenka stawarczyk vytah Louzenska

My interview with Pavlina Louzenska about the things that make great B2B marketing.

Why you can't afford not to hire a UX writer

Yep, I mean it. You can't afford not to hire a UX writer. Bad copywriting is the number one reason for poor user experience.

Living your brand values: Why authenticity matters

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We’re about to explore why living your brand values is essential and how Volvo’s dedication to safety has put them in a league of their own.

Customer journey map -  what if you have millions streaming out?

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What to prepare for if you plan to create a customer journey? And how did it turn out when we did it?

CZ: Dark Patterns in UX and copywriting

Lenka Stawarczyk rozhovor Jak na site AI pro marketery

What are dark patterns, how do you recognize them, and do brands even need them? 

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Looking for a top workshop for your employees?

Let me know, I'm ready whenever you are. 

We can tackle AI, tone of voice, or marketing in general.

I značky mají hlas - webinar
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